Job Description
Are you a strategic thinker who knows how to write targeted content based on the marketing channel and audience? The ideal candidate will have a strong background in B2B marketing, high attention to detail, excellent writing skills, and an understanding of financial services. Help us increase our marketing engagement by executing on a social, blog, and email marketing calendar. This is a unique opportunity to collaborate with key stakeholders and designers.
Job Responsibilities
Marketing Campaign Management:
- Plan, write, schedule, and track social media, trade show, and email marketing programs.
- Make creative briefs with detailed scopes of requirements, marketing collateral and timelines.
- Manage campaigns until completion using a project management tool.
- Work directly with design team to coordinate production of marketing collateral, including one-pagers, presentations, emails, social media posts, videos, landing pages, etc.
- Measure and track performance of campaigns to help improve ROI.
- Coordinate email marketing campaigns and prepare them in Marketo.
- Develop and run A/B tests to improve campaign and website performance.
Content Writing & Content Development:
- Work with subject matter experts and stakeholders to gather content requirements.
- Utilize research to write value-added content for various marketing channels that engages our diverse core markets.
- Write, proofread, and fact check content across different mediums such as email, social media, trade show signage, and landing pages.
- Write scripts and treatments for videos that are educational but also drive them through our sales funnel.
- Optimize website content to ensure alignment with core messages, current stats, and improve online conversions.
- Optimize and grow our content library of blog articles and videos.
- Work with external agencies and in-house design team to produce engaging content.
- Write and distribute press releases on various topics.
- Write and distribute internal marketing communications for employee benefits, contests, and events.
Job Requirements
- Bachelor’s Degree and at least 10+ years of B2B of marketing or advertising experience.
- Keen attention to detail with ability to proof own work and peers.
- Strong organizational skills and able to manage multiple projects.
- Self-starter, proactive regarding due dates and time management.
- Understanding of trends and technical requirements for content, digital, and video marketing.
- Experience using a CMS like DNN and WordPress.
- Experience using Microsoft CRM or a similar tool.
- Experience creating programs in Marketo.
- Experience with SEO, SEM Rush, Google Analytics, and reporting KPIs.
- Experience running and managing a YouTube/Social channel a plus.
- Ability to communicate articulately and confidently with individuals at every level of the organization.
- Ability to lead meetings and prioritize responsibilities.
- Able to remain flexible and address requirement changes.
- Intermediate level skill in Microsoft Suite.
- Working knowledge of Adobe suite experience is a plus (Photoshop, Illustrator, In Design, Dreamweaver)
Benefits
- Group Mediclaim Policy
- Parental Insurance Coverage
- Accident Policy
- Retirement Benefits (Provident Fund)
- Gratuity
- Overtime Bonus, Paid Vacation & Holidays, Profit Sharing & Incentives
WORKING AT BEACON FUNDING
Brand New Office Space
Our Chicago West Loop Call center just opened in 2016, and we're still expanding. The new office offers many amenities and perks. With a training area, kitchen, and break room you will be taken care of.
Great Work Environment
We believe in learning and growing together as a family, and encourage a healthy work life balance. Discover the fun that happens behind the scenes at Beacon Funding.
Job Perks
We take care of our staff. Our benefits plan provides the security our employees need, allowing them to focus their energy, stay worry free and move forward to reaching their goals professionally and personally.
WORK IN THE HEART OF THE WEST LOOP
Convenient Commute
- Walking distance from Metra and the 'L'
- Just-off Kennedy Expressway(90/94)
Great Food & Night Life
- Walking distance from Restaurant Row
- Located in the Fulton Market District